vrijdag 19 maart 2010

Sue Yourself!

Jezelf aanklagen lijkt lastig maar het ziet er naar uit dat Viacom toch een mogelijkheid heeft gevonden.
YouTube beschrijft het in hun blog als volgt:

In their opening briefs in the Viacom vs. YouTube lawsuit (which have been made public today), Viacom and plaintiffs claim that YouTube doesn't do enough to keep their copyrighted material off the site.


For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately "roughed up" the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko's to upload clips from computers that couldn't be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt "very strongly" that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.

Viacom's efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.

Given Viacom’s own actions, there is no way YouTube could ever have known which Viacom content was and was not authorized to be on the site. But Viacom thinks YouTube should somehow have figured it out. The legal rule that Viacom seeks would require YouTube -- and every Web platform -- to investigate and police all content users upload, and would subject those web sites to crushing liability if they get it wrong.
Dit komt dus van YouTube, de tegenstander van Viacom, dus het zou slechts spin kunnen zijn. Maar rekening houden met het stupide gedrag van grote media bedrijven denk ik dat het — triest genoeg —waarschijnlijk waar is. Ik zou nu nog meer kunnen schrijven over wat voor kansen Viacom allemaal laat liggen door niet de kansen van het web te omarmen. Maar uit het gedrag blijkt dat ze dat wel weten, maar niet echt begrijpen.

In Google checkend voor de titel van deze post, vond ik nog dit verhaal waarbij gerefereerd wordt naar een bedrijf dat echt zichzelf aanklaagt. Het kan dus nog erger...